ESGD T-shirt Design 2017

Having worked on two European Second Generation Department's (ESGD) Summer workshop t-shirts before (2014 & 2015) I wanted to create a design that was a bit more script-like for this year.

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Design Process

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Sketch 1

The lack of clear differentiation between the main motto and the tagline creates an entity that acts like an image—held together by the connecting lines and the consistency of all caps letters.

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Sketch 2

This concept emphases the main motto “Difference Makers” with an energetic script and the supporting tagline underneath.

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Sketch 3

This direction could be seen as a combination of concept 1 and 2. Each word stands on its own yet works together to make up a rhythmic pattern.

The organizing team wanted the graphic to look more rugged.


Final T-shirt Design

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